White Ostuni: finally the soft opening arrived

Soft as the sun of end of May. Soft as the warmth that is not yet hot. Light as the spring, ready to warm hearts and bodies in waiting for the summer so close. The first opening of a summer season full of interesting news, full of fun, relaxation and excellent company.
Sunday, May 25, 2014, the beach club will inaugurate its second year of opening, after a summer 2013 bubbling with 25,000 visitors in two months and a very successful spring tour, which has “touched” the cities of Milan and Rome.

The White Ostuni Beach Club will hug the sea and those who love him, it will be with the spirit of those who want to offer people a full experience, through the involvement of all the senses. While the sea will rumble along with delicate background music, an aperitif Made in Puglia, all day long, will give a welcome back to the White Ostuni.

A bio-aperitif, characterized by a strong sense of belonging to the land. Apulia like a protagonist of tastes and flavours liked at excellence. Along with the typical flavours will return the famous cocktails, the soft smoothies, and the imaginative compositions of fresh fruit.
And what’s more soft than a soap bubble? To embellish the opening, the White Ostuni chosed a refined way and original to celebrate her new beginning. An artist will perform a show evocative of soap bubbles, so that the light can also will be “lived” and touched by hand.

With the white to dominate the scene, the soft opening will be enriched with forms and objects strongly rooted in the culture of Puglia, as pumi, baroque-inspired lucky charm, a symbol of prosperity, hope and optimism.

It thrives as a new season that is going to be extremely busy and eventful, to dance together with major partners of White Ostuni such as the Cantine Ferrari, Absolut Elyx, Havana Club, Malibu, Surgiva and Mumm Champagne.

Great news for summer 2014 will be the presence of Radio 105 as a major media partner of the beach club. One of the most loved and listened to radio programs in Italy: “In da klubb”, led by the guys of the Zoo 105, animate every Wednesday at the White.

Feel, taste, breathe, touch, and above all to see. On May 25 the look will have the opportunity to observe all the shades of the sky that reflects on a sea.

The White Ostuni is the sea. In all of senses …

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